Privacy Policy
Last updated: March 31, 2026
Grit Overland, a registered DBA of Paradigm Outdoors LLC (“us”, “we”, or “our”), operates gritoverland.com and its subdomains (collectively, the “Service”). This Privacy Policy explains how we collect, use, and protect your personal information when you use our Service.
By using the Service, you agree to the collection and use of information in accordance with this policy.
Information We Collect
When you use our Service, we may collect the following personally identifiable information:
- Full name
- Email address
- Phone number
- Mailing address
- Vehicle configuration preferences and build selections
- Payment information (processed securely through third-party providers)
We also collect Log Data automatically when you visit our Service, including your IP address, browser type and version, pages visited, time and date of visit, and time spent on pages.
How We Use Your Information
- Respond to inquiries and provide sales support
- Schedule and confirm build consultations and tours
- Process deposits and purchase transactions
- Send order status updates and build progress notifications
- Send transactional SMS messages including appointment confirmations, verification codes, and account authentication codes
- Communicate with you via two-way SMS for sales support and customer service
- Improve our website and customer experience
- Send marketing communications to users who have opted in
SMS Communications
By providing your phone number and submitting a form on our website, you agree to receive transactional SMS messages from Grit Overland (Paradigm Outdoors LLC). These messages may include:
- Inquiry confirmation messages
- One-time verification codes for appointment confirmation
- Consultation and tour scheduling confirmations
- Order and build status updates
- Direct conversational messages from Grit Overland team members
Message and data rates may apply. Message frequency varies.
To opt out of SMS communications at any time, reply STOP to any message. To request help, reply HELP. We do not share your phone number with third parties for marketing purposes.
Cookies and Tracking
We use cookies and similar tracking technologies to monitor activity on our Service and improve your experience. We also use session identifiers and browser fingerprinting for analytics and security purposes. You may instruct your browser to refuse cookies, but some portions of the Service may not function properly without them.
Third-Party Service Providers
We work with third-party companies to facilitate our Service, including payment processors, SMS delivery providers, CRM platforms, email marketing services, and analytics tools. These providers have access to your Personal Information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes.
Children’s Privacy
Our Service is not directed at anyone under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us and we will delete it promptly.
Security
We take reasonable measures to protect your Personal Information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Links to Other Sites
Our Service may contain links to third-party websites. We have no control over and assume no responsibility for the content or privacy practices of those sites. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective when posted on this page. The date at the top of this page will reflect the most recent revision.
Contact Us
Grit Overland / Paradigm Outdoors LLC
4035 Grant Street, Unit 115, Washougal, WA 98671
Phone: 360-559-0260
Email: sales@gritoverland.com